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Tuesday, 15 November 2011 10:48
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BPI Sports DMAA Supplement Class Action Lawsuit

By Sarah Pierce

Bodybuilding and dietary supplement maker BPI Sports has been hit with a class action lawsuit alleging its most popular supplements, "1.M.R.," "RoxyLean" and "Rx6," contain a dangerous stimulant that could kill you.

The BPI Sports class action lawsuit says the products are marketed for use as bodybuilding and weight-loss supplements, "However, the products contain a dangerous amphetamine-like ingredient that poses a serious health risk and has potentially life-threatening side effects."

The ingredient, which is supposedly derived from the oil of the geranium plant, is known by many names, including "1,3 Dimethylamylamine" or DMAA.

According to the BPI supplement class action lawsuit, DMAA is a dangerous stimulant that has been banned by several athletic organizations, including Major League Baseball, and is completely illegal to sell in certain countries because it can fatally raise the heart rate and blood pressure of users.

DMAA was patented by Eli Lilly & Company in 1944 and later marketed under the trademark "Forthane" for use as a nasal decongestant and for treating excessive growth of oral tissue. Recently, however, DMAA has gained popularity with young people as a designer drug.

"The safety concerns associated with DMAA have been well documented, including concerns that DMAA is a dangerous and addictive substance that can cause headache, nausea and stroke... To make things worse, DMAA is widely used as a 'designer drug' in dangerous 'party pills,'" the BPI Sports class action lawsuit states.

"BPI failed to inform consumers that DMAA is a dangerous central nervous system stimulant which is banned by WADA [World Anti-Doping Agency], MLB, Canada and New Zealand, and that using the products can cause consumers to test positive for an illegal substance and/or amphetamine use."

In addition to challenging the safety of BPI's supplements, the class action lawsuit also takes aim at their marketing claims about the effectiveness of the products, which the lawsuit claims "are completely without merit or scientific substantiation."

BPI Sports claims in its marketing that DMAA is an extract of geranium oil, but according to the class action lawsuit, it is completely manufactured in laboratories and is "not derived from the geranium plant in any way whatsoever."

"Because DMAA is a wholly synthetic substance, it is not a 'dietary ingredient,' and BPI's products are not 'dietary supplements'" as defined by the U.S. Food and Drug Administration, the BPI supplement lawsuit states.

The BPI Sports DMAA supplement class action lawsuit is seeking restitution and damages for consumers who purchased BPI products containing DMAA. It is alleging violations of consumer law, unfair competition, false and misleading advertising, breach of express warranty and breach of implied warranty.